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上海嘉遜廣告  |  專(zhuān)業(yè)品牌管理 & 品牌設計機構

嘉遜廣告

OUR CREATIVE SERVICES | 我們的創(chuàng )意服務(wù)

品牌建設
Brand Building

? 現有品牌診斷
? 品牌360度分析
? 品牌重新定位
? 品牌設計
? 品牌導入指導

品牌識別是企業(yè)希望創(chuàng )造和保持的,能打動(dòng)消費者并區別于競爭者的品牌聯(lián)想,與品牌核心價(jià)值共同構成豐滿(mǎn)的品牌聯(lián)想。這些聯(lián)想暗示著(zhù)企業(yè)對消費者的某種承諾。一個(gè)強勢品牌必然有豐滿(mǎn)、鮮明的品牌識別??茖W(xué)完整地規劃品牌識別體系后,品牌核心價(jià)值就能有效落地,并與日常的營(yíng)銷(xiāo)傳播活動(dòng),有效對接,企業(yè)的營(yíng)銷(xiāo)傳播活動(dòng)才有了標準與方向。嘉遜廣告為客戶(hù)提供品牌命名、企業(yè)形象VI設計、CI導入等全方位品牌識別解決方案。在過(guò)去的十年中,我們創(chuàng )造了眾多成功案例。我們客戶(hù)分布于政府、文化、金融、 IT、電信、房地產(chǎn)、日化、工業(yè)、快消品等部門(mén)和行業(yè)。

品牌標志策略與設計
Brand Logo Strategy and Design

同品牌名稱(chēng)一樣,品牌標志是構成品牌識別系統的重要組成部分。它們都是一種信息傳遞的載體,把產(chǎn)品特征、品質(zhì)以及品牌價(jià)值和理念等各種要素以融合化的符號形式傳遞給公眾和消費者。盡管品牌標志可以由品牌名稱(chēng)構成,但經(jīng)過(guò)了藝術(shù)化的設計后,它包含了非語(yǔ)言符號的成分。因此,在某種程度上看,它比屬于語(yǔ)言符號的名稱(chēng)更難捉摸。在品牌標志設計中,一些基本的策略思考包含設計的原則、設計的風(fēng)格、設計的方法和標志色的運用等。

Like the brand name, the brand logo is an important part of the brand recognition system. They are a carrier of information transmission, the product characteristics, quality and brand values and ideas and other elements in the form of fusion symbols to the public and consumers. Although the brand logo can be composed of brand name, but after the artistic design, it contains non-linguistic symbols of the composition. So, to some extent, it is more elusive than the name of the language symbol. In the design of brand logo, some basic strategies include design principles, design style, design methods and the use of logo color.

品牌視覺(jué)審查與診斷
Brand Visual Review and Diagnosis

根據企業(yè)品牌定位以及企業(yè)所要傳達的理念,從外而內評估企業(yè)品牌每個(gè)接觸點(diǎn)的視覺(jué)體驗,從而準確診斷品牌視覺(jué)表現的優(yōu)缺點(diǎn),為后期設計表現提供正確的方向。

According to the corporate brand positioning and business to convey the concept, from outside to inside the enterprise brand to assess the visual experience of each touch point, so as to accurately diagnose the advantages and disadvantages of brand visual performance for the late design performance to provide the right direction.

品牌視覺(jué)形象識別系統
Brand Visual Image Recognition System

視覺(jué)識別系統是運用系統的、統一的視覺(jué)符號系統。視覺(jué)識別是靜態(tài)的識別符號具體化、視覺(jué)化的傳達形式,項目最多,層面最廣,效果更直接。視覺(jué)識別系統屬于CIS中的VI,用完整、體系的視覺(jué)傳達體系,將企業(yè)理念、文化特質(zhì)、服務(wù)內容、企業(yè)規范等抽象語(yǔ)意轉換為具體符號的概念,塑造出獨特的企業(yè)形象。視覺(jué)識別系統分為基本要素系統和應用要素系統兩方面?;疽叵到y主要包括:企業(yè)名稱(chēng)、企業(yè)標志、標準字、標準色、象征圖案、宣傳口語(yǔ)、市場(chǎng)行銷(xiāo)報告書(shū)等。應用系統主要包括:辦公事務(wù)用品、生產(chǎn)設備、建筑環(huán)境、產(chǎn)品包裝、廣告媒體、交通工具、衣著(zhù)制服、旗幟、招牌、標識牌、櫥窗、陳列展示等。視覺(jué)識別(VI)在CI系統大眾所接受,據有主導的地位。

The visual recognition system is a systematic and unified visual symbol system. Visual recognition is the embodiment of the static recognition symbol, the visual communication form, the project is the most, the level is the most extensive, the effect is more direct. Belongs to the CIS in the VI visual identification system, with a complete, the system of visual communication system, the enterprise idea, culture, service content, enterprise standard, such as the abstract semantic concept into specific symbols, create a unique corporate image. The visual recognition system is divided into basic factor system and application factor system. The basic elements system mainly includes: enterprise name, enterprise logo, standard word, standard color, symbol pattern, publicity speech, marketing report, etc. Application system mainly include: office supplies, production equipment, construction environment, product packaging, advertising, media, transportation, dress uniforms, flags, signs, badges, window, display, etc. Visual recognition (VI) is accepted by the public of CI system and is the dominant position.

VI培訓與導入
VI Training and Import

向客戶(hù)提供如何使用VI系統手冊的工具性文件,用以支持員工培訓和并規范品牌行為,以此保證客戶(hù)能夠準確應用規范的品牌視覺(jué)正確、統一的傳達品牌價(jià)值,確保品牌在各個(gè)觸點(diǎn)上視覺(jué)的系統性與統一性。

?

To provide customers with how to use the VI system manual tool to support staff training and standardize brand behavior, in order to ensure that customers can accurately apply the norms of the brand visual correct and unified to convey the brand value, to ensure that the brand in the various contacts Visual system and unity.

品牌執行
Brand Keeping

? 年度設計服務(wù)
? 品牌VI設計
? 品牌海報、形象設計
? 品牌宣傳品設計
? 品牌活動(dòng)設計

品牌傳播的最終目的就是要發(fā)揮創(chuàng )意的力量,利用各種有效發(fā)聲點(diǎn)在市場(chǎng)上形成統一的、多方位的品牌聲浪,有聲浪就有話(huà)語(yǔ)權。嘉遜以企業(yè)品牌核心價(jià)值為原則,在品牌識別的整體框架下,為客戶(hù)量身定制高效、精準、的整合營(yíng)銷(xiāo)傳播策略及執行。我們通過(guò)“智慧種子”的服務(wù),調配嘉遜各團隊專(zhuān)業(yè)人員,為客戶(hù)提供傳播終端的數據研究、傳播策略制定、平面和視聽(tīng)全方位創(chuàng )意解決方案、媒介執行、公關(guān)活動(dòng)策劃及執行、網(wǎng)絡(luò )營(yíng)銷(xiāo)、傳播效果跟蹤和優(yōu)化、長(cháng)期傳播顧問(wèn)等”一站式服務(wù)”模式。

傳播策略制定、執行
Dissemination Strategy Development

其工作內容包括:傳播終端數據研究、傳播策略量身定制、媒介公關(guān)及執行、活動(dòng)策劃及執行、網(wǎng)絡(luò )營(yíng)銷(xiāo)方案及執行、傳播效果跟蹤及優(yōu)化。嘉遜專(zhuān)業(yè)的數據團隊和媒介資源將為品牌傳播提供強有力的支持。同時(shí),針對長(cháng)期客戶(hù),嘉遜提供常年傳播和媒介顧問(wèn)服務(wù)。

Its work includes: communication terminal data research, communication strategy tailored, media PR and implementation, event planning and implementation, network marketing programs and implementation, dissemination of tracking and optimization. Jason’s professional data team and media resources will provide strong support for brand communication. At the same time, for long-term customers, Jason offers perennial communication and media consultancy services.

廣告創(chuàng )意及設計
Advertising Creative and Design

廣告的本質(zhì)是傳播,廣告的靈魂是創(chuàng )意。嘉遜為客戶(hù)提供平面類(lèi)、視聽(tīng)類(lèi)、網(wǎng)絡(luò )類(lèi)以及其它新媒體廣告策劃和設計。通過(guò)我們的創(chuàng )意,將品牌和產(chǎn)品優(yōu)勢和特點(diǎn)準確的轉換成目標受眾樂(lè )于接受、易于記憶、并能產(chǎn)生積極聯(lián)想的的視聽(tīng)因素,以達到提高并加深市場(chǎng)認知,促進(jìn)品牌美譽(yù)度和忠誠度的傳播目的。

The essence of advertising is to spread, the soul of advertising is creative. Jiaxun to provide customers with flat, audio-visual, network and other new media advertising planning and design. Through our creativity, the brand and product advantages and characteristics of accurate conversion into the target audience willing to accept, easy to remember, and can produce positive association of audio-visual factors, in order to achieve and improve market awareness, promote brand reputation and loyalty The purpose of communication.

品牌畫(huà)冊設計
Brand Brochure Design

幫助客戶(hù)建立系統化的品牌視覺(jué)體驗,將真實(shí)的、簡(jiǎn)約的和有意義的品牌體驗與新的視角融合在一起,從視覺(jué)感受上更好地傳播品牌,同時(shí)也為品牌創(chuàng )造統一的、系統化的視覺(jué)應用形態(tài)。

The brochure has been the most basic information transmission function rose to the brand image and entrepreneurial spirit of one of the important embodiment of the spirit. Jason is based on brand positioning and visual positioning, to provide customers from the album as a whole style design, page layout, paper and printing process recommendations and other services to accurately convey the spirit of enterprise and enhance the brand image.

活動(dòng)策劃、設計、執行
Events planning, design, implementation

為客戶(hù)提供從策劃到設計和制作,再到現場(chǎng)搭建、執行和管理,甚至現場(chǎng)和后期傳播的整體解決方案?;顒?dòng)設計主要包括為各種論壇、會(huì )議、慶典、發(fā)布會(huì )等提供主形象、空間、背景板、簽到板、邀請函、易拉寶、工作證、門(mén)票、證書(shū)等物料設計、制作和購買(mǎi)。嘉遜擁有自己的全資工廠(chǎng),確保嘉遜一貫的高標準得以貫徹和統一。

To provide customers from planning to design and production, to the scene to build, implementation and management, and even on-site and post-dissemination of the overall solution. The main design includes the design, production and purchase of materials such as the main image, space, background board, sign board, invitations, Yi Labao, work permit, ticket, certificate and so on for various forums, conferences, celebrations and announcements. Jason has its own wholly-owned factory to ensure that Jason has always been a high standard to be implemented and unified.

營(yíng)銷(xiāo)物料設計
Marketing Material Design

提供營(yíng)銷(xiāo)中所需的其他物料如:展架、POP、單頁(yè)、折頁(yè)等設計,以滿(mǎn)足客戶(hù)全方位的營(yíng)銷(xiāo)需求。

Provide other materials needed for marketing such as: exhibition, POP, single page, folding and other design to meet the full range of customer marketing needs.